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The company website directory is provided to search engines Yahoo and Google, so the company directory should be optimized. Specific optimization of product keywords, company brand, article content, etc.
2. Exchange links
Whether it is a company website or a blog, there is a function to exchange links. It is best to link to a website or blog with a large number of views so that it can also be enlarged Views of your own website
3. Picture optimization
Add keywords to pictures, just as important as the website title tag
Picture names and picture keywords are best related to the original article and don’t forget to add a picture to the article with similar pages. The degree will also be reduced, and search engines may mistakenly believe that they are original. This way, articles will also have rankings, and will naturally be ranked in Bing and GOOGLE pictures. Let Yahoo and GOOGLE include them at the same time. Don’t underestimate Yahoo pictures and GOOGLE pictures. The competition is smaller than that of web pages, and the traffic is very huge.
4. Website ranking
The PR value of a website (the full name is PageRank) is a component of the Google search ranking algorithm. The level ranges from 1 to 10, with a full score of 10. The higher the PR value, the higher the page’s search ranking. The more important the status, the more important it is to submit your website to Google until it is included in Google, which usually only takes two weeks.
If your website has been indexed by Google, then Google will usually traverse and update (re-index) your website information once a month. However, for those sites with a higher PR value (Pagerank), Google's indexing cycle will be correspondingly shorter.
5. Blog marketing
Whether it is a Yahoo blog or professional counterpart website, you can use your company’s name or add the product as your pseudonym, then write an article and publish it on the blog, let search engines crawl it.
The blog article can be divided into the following categories:
Technical knowledge: product-related introduction, which shows your Professionalism
Corporate culture: introduction of the company’s culture, product origins, historical stories, etc.
Management sharing: can publish and interact with employees, dealers, customers and
other stories should be rich, The company’s introduction or blog post, the title, the first sentence, and the last sentence are all very important, and it is easier to be noticed by search engines if you change and publish new articles frequently.
6. Forum marketing
Often post in professional forums that correspond to their own products or solve others for help, Of course, the effect of being a moderator is the best.
7. Email marketing
Every company or boss has an email address, finds out the potential customer base of your product, and sends an email introducing your company every week. Use email marketing tools GetResponse.
First, be careful not to send in mass, otherwise, it will be regarded as spam.
Second, it is best not to use the company mailbox, it is easy to be thrown into spam, and it is best to persist in sending it for a long time.
8. Join group marketing
You can join various groups when you find a product that is related to your product, and promote your product and company skillfully. Don't be too lowly to be kicked out of the group.
9 Question marketing
If you want to go to that Question marketing place to ask questions, if you have any questions, please inquire (pictured), it is best to ask questions directly related to your own products, this effect is clear.
10. Word-of-mouth marketing
The word-of-mouth information that consumers use words and other expressions as the carrier, including the interactive information between enterprises and consumers, opens up new channels for enterprise marketing and obtains new benefits.
The website promotion strategy
The website promotion strategy depends on professional design and successful promotion. We can see the importance of website promotion. The website promotion strategy is to comprehensively utilize the existing resources of enterprises and integrate various means to achieve the purpose of promotion. There are many ways to use it.
Before doing anything, use the keyword tool to do an extensive survey to see which keywords/terms apply to your site. What keywords do your direct competitors use? Are there some keywords that have market potential that you haven't discovered yet? Maybe you can open up another brand new place from them?
2. Domain name
If you want your company name to be branded, then choose a domain name that accurately reflects it.
3. Avoid sandbox testing
After you determine the keywords and company name, buy your domain name as soon as possible. Get the site settings up as soon as possible, and put a simple page to tell others who you are, and what you do, and the details of the website will come out immediately. Ensure that it is crawled by Google and Yahoo! (You can submit or connect to this site from other sites)
4. Create content
Create 30 pages of authentic and original content for your site. This will make spiders something desirable, and it will also give you the opportunity to learn more keywords from search engine results.
5. Site design
6. Page size
The smaller the KB of your page, the better-especially the homepage. Optimize those pictures to make the page load faster. Most people and companies in the West have very fast internet speeds, but in other countries or using mobile phones, they may not. If your site loads slowly, it may have lost visitors before it was accessed.
Make sure your site follows some usability rules. Remember, people will spend more time on other sites, so don’t challenge design habits. Do not use PDF files for online reading. Use different colors for visited connections, and use good size headers. Read more about usability tips, they will benefit you a lot.
8. Site optimization
Use the keywords you choose (the most important) in the title, and then try to include them in the title and text. Make sure your page/content is about these keywords. If you want to sell gadgets, write about gadgets. Don't just repeat the word gadgets in the text.
9. Through station connection
Through-site connection refers to the same connection on every page. They help new visitors not get lost. Sometimes they are on the left side of the page, sometimes they appear as small blocks at the top. Sometimes they are also at the bottom of the page. Make sure that each of your pages has an old-style link to the site. I usually put small blocks at the top of the page and text at the bottom. See which way is best for you.
Use bold headers. People go online often just scanning and not reading. So basically, all they can see is the header. If your header is not eye-catching enough, people may not stay on the content for a long time. If you can, use keywords in moderation.
11. Site map
Create a site map that contains all the page links on the site. Keep updating. It helps spiders enter every page. Put a text link to the site map on the main page.
Add a new page every 2/3 days, 1000/1500 words. The content should be original and don't copy others. The more original and useful the content, the more people will read it, connect to it, and most importantly-will come back in the future.
Stay away from over-optimization techniques. Over-optimization refers to unscrupulous means to improve rankings, using methods that search engines do not agree with, such as keyword stacking, doorway pages, invisible text, and so on. For long-term consideration, optimization must be a degree. Cheating optimized sites usually seek short-term results, such as pornography, gambling, and black markets. (Just look at the spam you have received.) These cheating sites are generally just enough for one active cycle.
14. Competitive analysis
Who is competing with you for the market? Go to Yahoo and use "link:" to check. Learn from your competitors and also get links to those sites. It would be better to replace them!
Submit to 5 groups of directories:
Yahoo (local, such as Yahoo.co.uk, Yahoo.ca, etc., if possible)
Find your industry directory and don't join them. If you have to pay, it also depends on whether the price is reasonable.
The local directory of the country or region.
Any other suitable directories.
If you target the local market, you must add the yellow pages. (Because search engines use these lists to run local searches.)
Create a blog about your industry and write at least one new article every week. Allow visitors to leave comments, or even let them write articles on them. This can create more content and make people remember to come back to see what's new.
17. External connection
Simply submit your website to the appropriate site, ask them to contact you, and tell them that this will benefit their visitors. But don’t spend too much time here. If you have good original content, they will naturally find you and connect to you. Remember, if "content is king", then "connection is after". Stay away from reciprocal connections, connected farms, ghost connections, and any other unnatural connections.
They don’t necessarily hurt you, but Google tracks everything: when did you get a connection, how long did you get a connection, who is connected to your website now, where do you live, what you ate for breakfast, etc. . (It’s a joke, but it’s like that)
Make sure that your server has a good statistical program and make good use of it. If you can't use a good one, you can pay for one as much as possible. If you don’t know the information about your visitors, such as who is visiting, where they are coming from, how frequently they visit, etc., you will be confused about how to improve your website because you don’t have these basic tools.
19. Pay per click (PPC)
Sign up for Google AdWords and Yahoo Search Marketing. Spend some money on advertising to attract people to your website, or use it to build your brand. PPC will bring a fixed flow of people to your website, and of course, it will give your potential customers more opportunities for in-depth understanding. You don’t have to be No.1 or even No.5...Just make sure your ads are listed on the first page of search results under your keywords and pay attention to the cost of advertising.
20. Look forward
Stay tuned to the latest developments in your market direction. If a new product will come out in the next season, write it on the website now. Preemptively, search engines and linkers will reward you.
Write an article every week and publish it in as many online publications as possible. (Attach the link and go back to your website) Put these articles on your own website. This will not only create a lot of links to your website, but it will also encourage people to click on your website. Most importantly, you will be an expert in the eyes of your visitors! They may start searching for your name to find your website.
22. Research your traffic
After 30 to 90 days, you will have enough website statistics for analysis. First, go through the data with the following questions:
Where do your visitors come from?
Which search engines do they use?
What words and phrases do they look up to?
Which pages on your website are most visited?
What are the entry pages on your website?
What about exiting the page?
What path do visitors follow to browse your website?
Refine the results and streamline your website:
Use the most popular pages to encourage visitors to come over and create value for you.
Adjust the browsing path you think is most suitable.
Figure out why they exited from those exit pages.
Then, slightly adjust your keyword settings according to the keywords used by the visitors. If your target word is "green widgets" and your visitors find you by searching for "green leather widgets", then you should start creating "leather widgets" content.
23. Confirm your submission
After 3-4 months, confirm whether you have been included in the original directory, such as Dmoz.org, etc. If not, submit it again, or better yet, kindly write an email to the editor asking why. Finally, if you find a new catalog that is worth submitting, don't let it go.
24. RSS feeds
RSS (Really Simple Syndication or Rich Site Summary) is becoming a powerful tool for Internet marketers. You can add new content to the website easily and quickly. The article feed is updated frequently, so you can tell your visitors (and search engines) what they need-fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, etc.
25. Press release
Press releases refer to the written communications you submit to media organizations (newspapers, radio, television, magazines), and are usually used to make newsworthy announcements. You can create any new articles, company information, or product information press releases. If it is attractive or original enough, the staff of the media organization will include it and write an article report. Sometimes, your website address may be published in the New York Times, and you don't know it yet.
26. Keep content fresh
Remember, write a new page every 2-3 days. I just mention it briefly, but in fact, this may be the most critical point in this entire article. Keep writing! Without fresh content, your website will slowly decline in search engines. To stay first, your website must have the fastest updated, freshest, and most attractive original content in your field.
Conclusion of How Can I Promote My Website For Free?
The above are some promotion methods that I use. They are all dry goods and have all been practiced. Different websites use different combinations. Website promotion is more of an experience, so practice finding the right method. Take fewer wrong roads and spend less wrong money.