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How do B2B enterprises do digital marketing from the perspective of users' whole life cycle?
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1. Change the perspective of thinking, from marketers to target users
|Digital marketing flow chart collated before|
2. Based on the user life cycle journey, how to understand digital marketing?
(1) The user life cycle journey and digital marketing channel:
(2) Common channels of digital marketing
3. How to do digital marketing from sap and pin
1. Sap: The world's leading technology leader in enterprise management software and Solutions
1) PPC advertisement for search engine
2) Display advertising
3) Social marketing + content channel
2. Nail: The growth path of all staff marketing and evangelists
Compared with SAP, there are several differences in marketing methods:
1) Transformation of internal own flow
2) Due to the business attribute, the differentiated registration page is nailed
3) The nail powder of nail and the growth road of the preacher
4. On the future digital marketing for B2B Enterprises
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